Football superstar Didier Drogba has partnered with online sports betting brand 10bet and become the operator’s new Global Brand Ambassador. 10bet’s endorsement by Drogba cements its drive to continue conquering the online sports and casino marketplace.

“I am excited to be partnering with 10bet on this campaign, and like that they promote responsible gaming. We had a lot of fun filming the ads which you will see very soon,” Didier Drogba said.

“Didier is one of the most successful and popular sports stars in the world. His career record of scoring 10 goals in 10 finals and winning 10 trophies at club level earned him the name ‘the ultimate big game player,’ making him a natural fit for our partnership. His passion for the game will be invaluable as he joins us at 10bet in a new challenge off the pitch,” a 10bet spokesperson said.